Health Canada’s new regulations on plain packaging have taken effect on November 9, 2019. Retailers have a 90-day window to off-load their remaining inventory.
All packaging must now feature the same brown base colour, basic grey text and minimalist layout under the new requirements. The measures also standardize the size and appearance of cigarettes, cigars and other products inside the packages.
The decision to adopt plain packaging for tobacco products was first announced by Health Canada on May 1st, 2019. These packages and products are powerful promotional vehicles. Reducing the appeal of tobacco products is an important step toward protecting Canadians, particularly youth, from inducements to using tobacco products and from the consequent dependence on them.
Links to official information on legislation in Canada regarding plain and standardized packaging:
The Canadian Coalition for Action on Tobacco created this site to help raise awareness of the need of plain and standardized tobacco packaging in Canada. Currently, 18% of Canadians smoke and this represents 5.4 million Canadians.