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Reasons to Act 

  • Tobacco use remains the number one cause of preventable death and disease.
  • Annually, tobacco kills approximately 1,100 New Brunswick citizens.
  • Nationally, more than 37,000 Canadians die from tobacco use each year.
  • Tobacco use kills more people each year than alcohol, suicide, car crashes, illegal drugs, second hand smoke and murder combined.
  • Worldwide nearly 100,000 children and adolescents become addicted each day.
  • The World Health Organization estimates that if tobacco use trends continue through to the year 2030, tobacco will kill more than 8 million annually.
  • There is no risk free level of exposure to second-hand smoke.
  • Recently, third-hand smoke was identified as another source of harm caused by tobacco smoke.
  • The production and eventual disposal of tobacco products have detrimental effects on the environment.
  • Tobacco use has also been associated with decreases in student academic achievement and motivation.
  • Students that use tobacco are at increased risk of dropping out of school.

Take a Role, Take Action 

Tobacco use is a universal concern regardless of the context in which you live, work or play. It is a pervasive public health problem that requires action on all fronts. We must work together, become partners and build synergy to increase the number of New Brunswickers living free of tobacco exposure and tobacco use. Together we can develop and implement coordinated actions that contribute to the vision and mission of the NBATC and partner organizations. Coordinated actions will contribute to the development of resilient youth, healthier communities, workplaces, schools, homes and individuals. By pooling resources, expertise, knowledge and experience, New Brunswick will make positive changes in the tobacco use issue.

You can play a role; there are many reasons to act! You are encouraged to review the Goals and Objectives of the New Brunswick Anti-Tobacco Coalition Strategy and identify an area of interest. The NBATC can help you to identify ways to incorporate tobacco-free living actions into your work, home and community or into efforts already underway. 

Interested in learning more about how to take effective action? The Ontario Tobacco Research Unit offers a free online course, “Tobacco and Public Health: From Theory to Practice,” developed by leading tobacco control experts which includes modules on; protection, prevention, cessation and evaluation. To learn more or to sign up please visit:

Working Together; We Can Make a Difference

The NBATC is committed to working collaboratively to change attitudes and behaviours towards tobacco products and tobacco use in order to build support for anti-tobacco measures. It is through the commitment and action of all stakeholders, including, departments of government, non-government organizations, private sectors, communities and individuals that we will impact New Brunswick’s tobacco related disease and mortality rates.

Are you interested in becoming an NBATC stakeholder? The following links will direct you to resources that will provide you with some additional details on collaboration and working together.

Being an NBATC Stakeholder has its benefits!
Are you interested in learning about how becoming an NBATC Stakeholder could benefit you and your work? If so, read this to find out.

As an NBATC Stakeholder, what would my level of commitment be? 

It depends.  The structure of the NBATC consists of different levels of contribution and commitment; the Steering on Committee; Working Groups; Networks and Community Stakeholders.  

Steering Committee

This group meets on a regular basis and acts on behalf of the NBATC to coordinate the implementation and evaluation of key objectives. It is comprised of individuals from organizations who have indicated a willingness to "lead" and coordinate a project or actions relating to a key objective.

The role of each "lead" is to:

-  Report progress to the Steering Committee as required

-  Establish working groups and obtain resources to support the implementation
   of action plans

-  Build new partnerships/relationships where possible

-  Support implementation of all action plans to encourage linkages amongst actions

-  Use a consensus approach to further develop or implement action plans

-  Report progress at annual meetings using recognized assessment tools

The NBATC is committed to “braiding” our efforts utilizing partnerships and evidence-based information to maximize impact and sustainability. To attain an effective, coordinated, and integrated New Brunswick Anti-Tobacco Strategy, the Activity Leads must demonstrate concurrence with the implementation principles by briefly describing how each principle has been fulfilled. Click “Implementation Principles” for more information.

Working Groups

Working groups are groups or individuals working directly with a steering committee member on a key objective.  These members would attend meetings and/or work on activities designated by the working group as essential to achieving their objective.  Their time commitment may be short-term or long-term depending on the needs of the working group.


Networks are community level groups or individuals working on, or interested in, a similar issue. They may include those who are participating in common activities and who benefit from shared experiences, knowledge or common practices. Those who become members of a network will receive targeted information related to the area of interest.

Community Stakeholders

Community Stakeholders are groups or individuals who are involved in anti-tobacco measures through their work or activities at the community level, but do not have the time or ability to commit to regular meetings or activities.

Community Stakeholders;

-  Provide the NBATC with up-to-date information regarding their current
   anti-tobacco activities and interests

-  Receive and respond to correspondence regarding the NBATC

-  Receive invitations to attend educational opportunities

-  Support current partnerships

-  Help develop new opportunities to collaborate on anti-tobacco measures.

Join Us and Become a Stakeholder

To learn more about how you can make a difference please contact the coalition:

    Phone: 506-832-3857
    Fax: 506-832-3011
    Mail: PO Box 1372,
            Hampton NB, E5N 8H3


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