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Health Canada Looking for Volunteer Testimonials from Past Smokers

Oct 23, 2017

Health Canada Looking for Volunteer Testimonials from Past Smokers

The Tobacco Control Directorate at Health Canada is developing new Health Warnings (HWs) and Health Information Messages (HIMs) for display on tobacco product packaging. As part of these efforts, we are seeking testimonials (personal stories from Canadians who have suffered ill health effects from the use of tobacco products or exposure to second-hand smoke) for incorporation into the new HWs and HIMs.

HWs and HIMs found on and inside tobacco product packaging provide information regarding the health hazards and health effects associated with tobacco use, along with cessation tools or tips to help people quit. These have the potential to be seen by millions of people a day and are viewed as an important tool to inform Canadians about the health effects of tobacco use.

Research shows that messages depicting real people with compelling stories (testimonials) about the impact of smoking or exposure to second-hand smoke are effective at reaching smokers. Currently, the 2011 health-related labels contain three (3) HW testimonials providing real-life examples of the health effects from smoking and one (1) HIM testimonial on the benefits of quitting.

Fact sheet for people interested in sharing their story. 

Recruitment poster.

More information.