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Celebrate World No Tobacco Day: Become A Tobacco-Free Living Champion!

May 31, 2015

Success Stories Published by the New Brunswick Anti-Tobacco Coalition Showcase Innovative Citizen-Led Approaches to Tackling Tobacco Issues.

NEW BRUNSWICK, MONDAY, MAY 25, 2015 –World No Tobacco Day 2015 will be celebrated all over the world this weekend on Sunday May 31st. To mark the occasion, the New Brunswick Anti-Tobacco Coalition is inviting all New Brunswickers to get informed and become Tobacco-Free Living Champions.

The coalition believes everyone can play a part in reducing tobacco use and making our province a healthier place to live, work and play. The Tobacco-Free Living Champion success stories showcase inspiring citizen-led tobacco cessation and tobacco-free living initiatives taking place all over the province. 

“We’re very proud of these stories, which we feel are a positive way to promote healthy habits and innovative approaches to living tobacco-free in New Brunswick,” says NBATC Coordinator Christy Bigney.

Published on the coalition’s website and widely disseminated via social media, the campaign aims to showcase a new success story every month from which New Brunswickers can learn, get inspired, and take action towards tobacco-free living in their homes, workplaces and communities.

For example, Tracadie-Sheila native Robert Roy-Boudreau, a recent ex-smoker who struggled with his addiction to nicotine for over 30 years, attributes training for a marathon with helping him to finally quit smoking, with the end result being the ability to fully live and celebrate life. His race began over a year ago, and he has been sharing his story ever since in order to encourage smokers and ex-smokers to live tobacco-free. “Quitting smoking, for me, goes hand in hand with a good diet and physical activity. It is a new, healthier lifestyle that I must continue to explore,” he explains.

Roy-Boudreau’s success is echoed by Brigitte Ouellette, Respiratory Therapist and Certified Respiratory Educator at the Vitalité Health Network. As a member of the Acadian Peninsula’s Anti-Tobacco Coalition, she and her colleagues are always looking for interesting initiatives that can reach smokers and give them tools to live a healthier tobacco-free lifestyle. Ouellette talks about the benefits of the coalition’s Learn to Run for Smokers program and how other communities can implement a similar initiative. She will also be sharing this knowledge at an upcoming NBATC webinar on May 28th (more information as well as registration is available here). 

The Town of Hampton will also surely inspire other communities to follow in its footsteps with the story of how it decided to implement a smoke-free outdoor policy. “We have a beautiful town square where we host all kinds of events, and the new smoke-free policy will make it even more family-friendly," says Deputy Mayor Robert Doucet. “We are a small town; we have a close connection to our citizens, and we care a lot about them. This is a great way to showcase that.”

Indeed, more and more New Brunswick communities are favoring smoke-free spaces and events. Perhaps this is no more evident than with the in motion Parks & Trails Day held every year in June – a province-wide event promoting healthy, active living in our communities while celebrating the many incredible outdoor spaces in our beautiful province. With this year’s event slated for June 6th, the NBATC hopes communities will rally together and surpass last year’s impressive record number of 47 events throughout the province, 44 of which were smoke-free. Readers can learn about this movement towards healthier outdoor spaces among the Tobacco-Free Living success stories.  

New Brunswickers who would like to share their tobacco-free living stories can do so by contacting the NBATC at or sharing their comments via Twitter or Facebook using the #TobaccoFreeLiving #Champion hashtags. New stories will continue to be added to the website, which can be viewed at 

The New Brunswick Anti-Tobacco Coalition works with stakeholders to change attitudes and behaviours towards tobacco products, build support for anti-tobacco initiatives and reduce rates of tobacco use in the province. Info:


Media Interviews:

Christy Bigney

NBATC Coordinator 

Tel.: (506) 832-3857


Nathalie Landry

NBATC Communications Coordinator

Tel.: (506) 874-6298