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Health Canada Campaign for Youth: "Consider the consequences of vaping"

Feb 10, 2019

Health Canada Campaign for Youth: "Consider the consequences of vaping"


Health Canada is ramping up efforts to warn young Canadians about the potential risks associated with vaping. The government body has launched a multi-phase campaign to tackle what it sees as an increasing problem among youth. The campaign invites youth to consider the consequences of vaping, and equips parents and other trusted adults with tools and resources to support conversations with teenagers about the health risks of vaping. The campaign will continue through 2019.

The Health Canada website - vaping section features web pages with information to educate the public on vaping, including a special section for youth.

Read the news release.


Consider the consequences of vaping (video)

Talking with your teen about vaping: a tip sheet for parents


Keep an eye out for these campaign components  - coming to New Brunswick! 

Experiential Events 
Experiential events will be held in high schools and community venues across Canada. Events will take place in New Brunswick during the second wave - from April 8 to 24, 2019.  If your school or community event is interested in hosting a Health Canada Consider the consequences of vaping event, contact Lynn at Together Families at 1-866-598-2385 (toll-free) or by e-mail

School Awareness Kits
Awareness kits will be available and include 3 bilingual posters, 2 sets of mirror clings (English and French), a teacher tip sheet and a student activity sheet (that can be used with the campaign’s online resources) The kits are available to the schools that host a Consider the consequences of vaping event and are also available upon request. The kits will be available online on for print-on-demand, among other resources. A hard copy version of the kit can also be ordered online (available mid-March).

Advertising in Movie Theatres
A 30-second video is airing in theatres across Canada during the month of March 2019. There will also be digital posters and door wraps in select theatres, and a full-page layout in Tribute Magazine (a Cineplex publication).

Advertising in Shopping Malls 
A digital poster is airing on screens in 16 shopping centres across Canada, including Moncton, NB (Champlain Place). There will also be print posters and door wraps in two other malls. 

Digital Influencers
The digital influencer program aims to reach parents (of teens 13-18) and youth (ages 13-18) separately through trusted online sources. This program will extend the reach of the campaign’s messages through a variety of social media channels.

  • Parent influencers will help raise awareness of the consequences of vaping for teens and the need to begin conversations with teens on this issue. These influencers will reach and engage their followers through their blogs and Facebook. 
  • Teen influencers will post highly engaging and interesting social media content to raise awareness of vaping prevention using mostly YouTube and Instagram.
  • Watch for #vapinginfo / #infovapotage hashtags on social media to participate in the conversation.