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New Health Canada campaign warns youth about risks of vaping

Jan 14, 2019

New Health Canada campaign warns youth about risks of vaping

New Health Canada campaign warns youth about risks of vaping

By Michelle McQuigge The Canadian Press

Health Canada is ramping up efforts to warn young Canadians about the potential risks associated with vaping, the agency said Thursday.

Spokeswoman Maryse Durette said the government body has launched a multi-phase campaign to tackle what it sees as an increasing problem among youth.

“The vaping market is evolving rapidly, with the regular introduction of new products into Canada,” Durette said in a statement outlining the planned campaign. “We are aware of both anecdotal information and unpublished research showing increases in the rate at which Canadian youth are trying and using vaping products.”

Durette said the first phase of the campaign got underway last month and featured paid and social media ads urging parents to start discussing vaping health risks with their kids.

The next step, set to launch next month, is aimed squarely at the teens themselves. Durette said the campaign will feature both paid ads and hands-on learning events in high schools and community venues targeting youth between the ages of 13 and 18. Social media influencers will also be involved to help reach parents and teens alike, she added.

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