News release

May 31, 2021   | Ottawa, Ontario   | Health Canada

Tobacco use is the leading preventable cause of premature death and disease in Canada. It can harm nearly every organ in the body and plays a role in causing over 40 diseases and other serious health outcomes, from lung cancer to emphysema to heart disease.

Today, to mark World No Tobacco Day, the Honourable Patty Hajdu, Minister of Health, announced $3 million in funding for a national social marketing campaign to encourage people who smoke to quit. This campaign will be a collaborative effort between the Canadian Cancer Society, the Canadian Lung Association, the Canadian Public Health Association, and the Heart & Stroke Foundation of Canada. Funding for this project was provided under Health Canada’s Substance Use and Addictions Program. The investment aligns with the objectives of Canada’s Tobacco Strategy, which aims to reduce tobacco use to less than 5% by 2035.

The Government of Canada is committed to working in partnership with organizations across the country to maximize the reach of public education efforts around the health risks associated with tobacco products, and to protect Canadians – particularly youth, non-users of tobacco products and young children – from the harms of smoking and nicotine addiction.

Quitting smoking can be difficult, but it is possible. Canadians who want to quit smoking do not have to do it alone. Services and supports are available to help Canadians quit smoking. Trained specialists with the pan-Canadian toll-free quit line can help individuals develop a quit-smoking plan, answer questions and provide referrals to programs and services in communities across Canada, including information on how to access quit-smoking medications that can help with the potential withdrawal symptoms. Canadians can reach a quit coach at 1-866-366-3667 or online, or can talk to their health care professional for assistance.

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