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The Government of Canada is taking a number of steps to address the rise in youth vaping. Among these measures, the final Vaping Products Promotion Regulations (VPPR) were published in the Canada Gazette, Part II , July 8, 2020. These new regulations will restrict vaping product promotions aimed at youth to address a key factor that has contributed to the rise in youth vaping.

Please see the Minister of Health’s announcement related to the new regulations at the following link https://www.canada.ca/en/health-canada/news/2020/07/health-canada-confirms-ban-of-advertising-for-vaping-products-wherever-they-can-be-seen-or-heard-by-youth.html

The VPPR will:

  • prohibit vaping products from being advertised in public spaces if the ads can be seen or heard by youth, whether in brick and mortar stores or online, including on radio and television;
  • prohibit retailers from displaying vaping products at points of sale in a manner that they may be seen by youth, including online; and
  • require that permitted ads (e.g., displayed where youth are not permitted) convey a prescribed health warning statement about the hazards of vaping product use.

The final regulations as well as the associated Regulatory Impact Assessment Statement were published in the Canada Gazette, Part II today, July 8, 2020, and can be found at the following link: http://gazette.gc.ca/rp-pr/p2/2020/2020-07-08/html/sor-dors143-eng.html

The regulations come into force 30 days after publication on August 7, 2020, with the exception of the point-of-sale display prohibition, which will come into force 60 days after publication on September 6, 2020.  The List of Health Warnings for Vaping Product Advertising can be found here: https://canada.ca/en/health-canada/services/smoking-tobacco/vaping/product-safety-regulation/list-health-warnings-vaping-product-advertising.html

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