The Canadian Lung Association and Heart & Stroke created a uniquely flavoured ice cream to warn parents about the dangers of vaping.

In its latest awareness campaign, “Flavoured Vapes Hook Kids,” an ice cream truck peddles nicotine-flavoured dessert near Toronto’s Rogers Centre and captures the outraged reactions.

The two health charities warn that while some adults may use vape products to quit smoking, the addition of attractive, discreetly packaged “yummy” flavours have made it appealing to youth, as well as easy to hide from authority figures.