For more than 40 years, Canadian smokers have been encouraged to see “Weedless Wednesday” as an opportunity to make a quit attempt, as Canadian health systems use the week around it (National Non Smoking Week) to focus efforts on helping communities abandon tobacco use.
While in former decades this was a week of multiple announcements and media attention, more recently it has been observed without much policy or public attention, or even none at all.
On this Weedless Wednesday, Canadians are faced with two momentous tobacco control issues that merit public review. One of these – the youth vaping crisis – is on display in schoolyards, parents’ basements, and hockey team lockerrooms. The other – the resolution of government lawsuits against tobacco companies – is hidden behind closed doors on Bay Street.