Health Canada and the Canadian Cancer Society have launched the Ultimate Break It Off Challenge – a six weeks contest that encourages young adults to be done with smoking in 2020 for their chance to win cash prizes.

About the Ultimate Break It Off Challenge

  1. Registration (January 1-February 6, 2020)
  • Participants register for the appropriate contest path(s)
    • Break It Off from Smoking
    • Stay Smoke-Free
    • Refer and Support a Friend
  1. Challenge (February 7-March 19, 2020)
  • Those participating in the Break It Off from Smoking path officially quit smoking
  • Weekly emails with tips and resources sent to all participants to support them through the challenge
  • Social media posts on Facebook and Instagram to provide ongoing quit support and to encourage discussions among participants
  1. Post-challenge (March 20-31, 2020)
  • One winner from each of the three contest paths is identified
  • All participants receive an email announcing the three winners and are asked to complete a survey evaluating the challenge

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