On February 5, 2019, Health Canada released a consultation paper entitled “Notice of Intent – Potential Measures to Reduce the Impact of Vaping Products Advertising on Youth and Non-users of Tobacco Products” (NOI) to seek feedback on selected regulatory measures under consideration. The NOI included measures to restrict the placement and the content of advertisements and other forms of promotions, such as prohibiting the display of vaping products at retail where youth have access.

A total of 321 submissions were received from a wide variety of respondents. Respondents were categorized under the following groups: general public; academia; associations of health professionals; consumer associations; local and regional health authorities; non-governmental organizations (NGOs); municipalities; provincial and territorial governments; manufacturers; retailer associations; vaping industry associations and vape shop owners.