As of April 1, 2019, the telephone and online services to assist New Brunswickers to quit smoking changed.

We have taken a new approach to the service in New Brunswick by changing the name, the provider and focusing on one-on-one clinical advice to support individuals on their journey to reducing or quitting smoking.

What has changed?

The telephone support service has a new name, Go Smoke-Free NB.

Go Smoke-Free NB is delivered by New Brunswickers for New Brunswickers. Horizon Health Network will provide direct support for the service with collaboration from Vitalité Health Network. The new service offers an evidence-based, supportive approach to smoking cessation that has been used in healthcare settings throughout New Brunswick for more than 10 years.

The toll-free number to call for telephone support is 1-866-366-3667. This number is on cigarette packages.

One-on-one telephone support, in English and French, is available Monday to Friday from 8:00 am to 4:00 pm (excluding holidays). Anyone calling Go Smoke-Free NB outside of these hours can leave a message to request a call back.

Callers to Go Smoke-Free NB will be assisted by clinical nicotine addiction specialists who have specialized knowledge in providing clinical cessation support. They will listen without judgement, offer guidance, personalized advice and, follow-up support to help callers reduce or quit smoking their own way.

Anyone living in New Brunswick that is interested in receiving support to quit smoking can now ask a specialist to contact them by emailing a completed request form, available on the website, to

Once received, a specialist will call at the time indicated on the request form.

The fax referral service for healthcare providers will no longer be available. It will be replaced with an email referral service.

Healthcare providers can refer their patients/clients to Go Smoke-Free NB by completing a healthcare provider referral form and emailing it to

Once the referral is received, patients / clients will be contacted on the next business day. The health care professional referral form is available on the website.

An interactive online service will not be available after April 1, 2019.

Visit and click on the link for New Brunswick.

You’ll find more information about Go Smoke-Free NB and links to additional resources about smoke-free living.

What has stayed the same?

The telephone support service continues to be free, confidential and convenient for anyone living in New Brunswick who wants help on their journey toward smoke-free living.

How can you help with the transition to the new Go Smoke-free NB service?

Please review your website content (including resources available for download) and all paper documents that are shared with the public.

Since Smokers’ Helpline will no longer be the service provider after April 1, 2019, please remove all references to Smokers’ Helpline e.g. 1-877 513-5333 and

Replace that information with the Go Smoke-Free NB number 1-866-366-3667 and the website address as soon as possible.

If you have any printed materials such as brochures, bookmarks, tear off sheets, posters, fax referral forms, guides, booklets, etc. that refer to or promote Smokers’ Helpline e.g. 1-877 513-5333 and please stop using and distributing these materials starting on April 1, 2019.

New resources to help promote Go Smoke-Free NB will be available in future.

How can you help promote Go Smoke-Free NB?

Refer anyone, at any step on their journey toward smoke-free living, to Go Smoke-Free NB at 1-866-366-3667 and

When you create any new documents, programs or website content we encourage you to promote Go Smoke-Free NB telephone support at 1-866-366-3667 and

Healthcare providers can refer their patients/clients to Go Smoke-Free NB by completing a health care professional referral form and emailing it to

Want to know more?

To learn more about Go Smoke-Free NB visit and click on the link for New Brunswick.

If you require more information about this change in service for New Brunswick please contact:

Leslie Marques, Consultant
Wellness Branch
Department of Social Development
(506) 444-5564