The Canadian market for vaping is evolving rapidly, and emerging evidence suggests that youth uptake of vaping products is on the rise. Health Canada is taking action to address this troublesome trend.

Today, the Honourable Ginette Petitpas Taylor, Minister of Health, announced new measures to address vaping by young people. These measures include a proposal for additional advertising restrictions on vaping and a new public education campaign targeted at young people.

Canada already has a strong regulatory framework for vaping products in place through the Tobacco and Vaping Products Act, which prohibits advertising that appeals to youth. To further strengthen this framework, Health Canada has published a Notice of Intent outlining the Department’s plans for new advertising rules. The proposed rules would restrict where advertisements could be displayed to limit their visibility to young people. They would also require health warning messages on permitted advertisements, and would restrict the display of vaping products at points of sale.

The Notice of Intent initiates a 45-day consultation period. Health Canada will consider the comments received through this consultation in the drafting of new proposed regulations. All Canadians are encouraged to provide their feedback on proposals to protect youth and non-smokers from the harms and risks associated with vaping products.

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